Alex Cohan is a seasoned senior editor with a deep background spanning production, post-production, and storytelling across multiple genres. He began his career in reality television, cutting for major networks including MTV, BET, VH1, and A&E. After nearly a decade in unscripted entertainment, Alex transitioned into advertising, where he has spent the past 17 years crafting world-class commercials that blend precision, rhythm, and creativity.
Throughout his career, Alex has edited campaigns for some of the world’s most recognizable brands, including Gillette, P&G, E*TRADE, Smucker’s, Bosch, Kellogg’s, Volvo, Darden Restaurants, Diageo, San Pellegrino, and Lindor, among many others. While his range spans categories and tones, he has become especially known for his work in food and comedy. Two lanes where timing, texture, and instinct matter most. Whether it’s making food look irresistible or landing a joke on the exact right frame, Alex brings a sharp editorial sensibility that consistently elevates the material. His ability to shape performance, and make product moments feel craveable has made him a trusted collaborator for agencies and directors alike.
Known for his speed, adaptability, and collaborative spirit, Alex has built a reputation as an editor who not only delivers, but elevates every project he touches.
Beyond the edit bay, Alex is a lifelong animal lover, a fan of professional wrestling, nature, and anything with wheels, not to mention pretty sweet at Street Fighter.